The most popular assets on Bestinvest
Who’s buying what on Bestinvest? Every month, we share which funds, shares, ETFs and Investment Trusts our clients are investing in the most.
The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.
The lists are provided for information purposes only. They should not be taken as a personal recommendation and are not intended to provide advice. All clients should carry out their own research and get financial advice before investing if unsure.
Most purchased funds by our clients
September 2025
| Rank | Name | Type |
| 1. |
Fund of funds |
|
| 2. |
Global |
|
| 3. |
Fund of funds |
|
| 4. |
UK All Companies |
|
| 5. |
North America |
|
| 6. |
Fund of funds |
|
| 7. |
Fund of funds |
|
| 8. | Global | |
| 9. |
Global Equity Income |
|
| 10. |
Technology and Technology Innovation |
Source: Bestinvest. Note: the top 10 is based on the number of “buys” during the month.
Most purchased shares by our clients
September 2025
| Rank | Name | Type |
| 1. |
Aerospace & Defense |
|
| 2. |
Life Insurance |
|
| 3. |
Mining |
|
| 4. |
Defense and Aeronautics |
|
| 5. | Babcock International Group PLC |
Defense and Aeronautics |
| 6. |
Technology |
|
| 7. |
Household Goods |
|
| 8. | Hochschild Mining PLC |
Mining |
| 9. | Phoenix Group Holdings PLC |
Insurance |
| 10. | Fresnillo PLC |
Mining |
Most purchased Exchange Traded Funds (ETFs) by our clients
September 2025
| Rank | Name | Type |
| 1. |
Commodities and Natural Resources |
|
| 2. |
Commodities and Natural Resources |
|
| 3. |
North America |
|
| 4. |
Global |
|
| 5. |
Commodities and Natural Resources |
|
| 6. | L&G Gold Mining UCITS ETF |
Commodities and Natural Resources |
| 7. |
Exchange Traded Funds |
|
| 8. |
Exchange Traded Funds |
|
| 9. | North America | |
| 10. |
UK All Companies |
An ETF is an Exchange Traded Fund and an ETC is an Exchange Traded Commodity.
Most purchased Investment Trusts by our clients
September 2025
| Rank | Name | Type |
| 1. |
UK Equity Income |
|
| 2. |
Technology and Technology Innovation |
|
| 3. |
Global |
|
| 4. |
Technology and Technology Innovation |
|
| 5. |
UK Equity Income |
|
| 6. | BlackRock World Mining Trust PLC |
Commodities and Natural Resources |
| 7. |
Private Equity |
|
| 8. |
Global Equity Income |
|
| 9. |
Global Emerging Markets |
|
| 10. |
Global |
Most purchased for monthly investment savings
September 2025
| Rank | Name | Type |
| 1. |
Fund of funds |
|
| 2. |
Fund of funds |
|
| 3. |
Fund of funds |
|
| 4. |
Global |
|
| 5. |
Global |
|
| 6. |
Global |
|
| 7. |
UK All Companies |
|
| 8. |
Fund of funds |
|
| 9. |
North America |
|
| 10. |
Global |